In 2025, businesses are expanding online faster than ever. Whether you run a SaaS company, an agency, a global service provider, or an e-commerce business, reaching users in their native language has become essential for trust, conversions, and SEO.
Studies show that:
- 72% of users prefer websites in their native language
- 55% only buy from websites they fully understand
- Global SEO improves by 200% with multilingual content
This is why HubSpot CMS has invested heavily in multi-language website features, allowing businesses to easily create, manage, and optimize content in multiple languages — all from one dashboard.
This guide will walk you through:
✔ How to set up language variations
✔ How multi-language groups work
✔ How to translate pages, landing pages & blogs
✔ How to set up URL structures
✔ How to enable language switchers
✔ How to improve multi-language SEO
✔ Best practices for multilingual HubSpot websites
By the end of this article, you’ll know exactly how to create a professional, high-ranking multi-language website in HubSpot — even if you’re not a developer.
Table of Contents
Why Multi-Language Websites Matter in 2025
A multilingual website does more than just translate text. It enables brands to:
1. Expand awareness into global markets
Reaching audiences in the U.S., Europe, Middle East, and Asia becomes much easier.
2. Improve user experience
Visitors stay longer when content is understandable.
3. Increase conversions & leads
Localized landing pages convert up to 4x better.
4. Boost international SEO rankings
Google rewards websites that serve content in the user’s preferred language.
5. Build trust & credibility
Visitors see your brand as professional, inclusive, and global.
HubSpot CMS makes this significantly easier compared to WordPress, Wix, or custom-coded sites, thanks to its built-in translation and content grouping system.
HubSpot Multi-Language Features Overview
HubSpot provides a seamless translation experience with tools including:
✔ Multi-language page groups
Group one main page with multiple translated versions.
✔ Automatic multi-language navigation menus
Menus automatically sync with the correct language version.
✔ Multi-language blog support
Create blog posts in multiple languages from one portal.
✔ Smart content for multi-language elements
Customize modules based on visitor language preference.
✔ URL structures for each language
Customize subdirectories like /en/, /fr/, /de/.
✔ SEO tools for every language version
Separate meta tags, titles, and descriptions for each language.
✔ Language switcher module
Add a switcher to allow users to change languages instantly.
These features make HubSpot one of the most powerful CMS platforms for global brands.
Before You Begin: Set Up Your Language Settings
Before creating multilingual pages, configure your website languages.
Step 1: Go to Settings
Navigate to:
Settings → Website → Languages
Step 2: Add Primary Language
Choose your default primary language, such as English (US).
Step 3: Add Additional Languages
Click “Add Language” and select:
- Hindi
- French
- German
- Spanish
- Chinese
- Arabic
HubSpot supports 250+ languages globally.
Step 4: Select Your URL Structure
Choose from:
- example.com/fr/
- fr.example.com
- example.com/?lang=fr
Recommended: /fr/, /es/, /de/ (best for SEO)
Step-by-Step: How to Create Multi-Language Pages in HubSpot
Let’s walk through building multi-language pages.
Step 1: Open the Page You Want to Translate
Go to:
Marketing → Website → Website Pages (or Landing Pages)
Open the page that serves as your primary language version.
Example:
/services/
Step 2: Click “More” → “Create Multi-language Variation”
Inside the page editor:
- Click More (dropdown)
- Select Create multi-language variation
HubSpot will prompt you to choose a language.
Step 3: Select Your Translation Language
Choose from your language settings, such as:
- German (DE)
- Spanish (ES)
- French (FR)
- Hindi (HI)
This will clone your page and attach it to a multi-language group.
Step 4: Edit the Translated Page Content
Replace content manually or using AI translation tools.
HubSpot supports smart AI recommendations, but ensure human review for accuracy.
Edit:
- Headings
- Body content
- CTA buttons
- Forms
- Images with text
- SEO settings
Important: Don’t forget to update meta title + description for each language.
Step 5: Publish the Language Version
Click Publish.
HubSpot will create a translated URL, such as:
/de/services//fr/services/
Your pages are now fully linked in one multilingual page group.
Understanding Multi-Language Page Groups
A multi-language group allows HubSpot to understand which pages relate to each other.
Example:
- English:
/services/ - French:
/fr/services/ - German:
/de/services/
These pages stay connected for:
✔ Navigation
✔ Language switcher
✔ SEO hreflang tags
✔ Canonical management
✔ Smart content
This organization is crucial for global SEO.
How to Add a Language Switcher in HubSpot
A language switcher lets users change languages instantly.
Method 1: Using HubSpot Theme Module (Easiest)
Most HubSpot themes include a built-in:
Language Switcher Module
To use it:
- Open your header → Global Content Editor
- Insert the Language Switcher module
- Choose style (dropdown or list)
- Publish
Method 2: Add Custom Language Switcher (Developer)
Developers can customize the switcher using HubL:
{{ language_switcher }}Custom styles can be added to match brand identity.
How to Create a Multi-Language Navigation Menu in HubSpot
HubSpot automatically creates language-specific menus.
Step 1: Go to
Settings → Website → Navigation
Step 2: Select Your Language Variation
You’ll see:
- Primary navigation (English)
- Français navigation
- Deutsch navigation
Step 3: Create a Unique Menu
You can:
- Translate each item
- Link to translated pages
- Reorder items per region
HubSpot will display the correct menu based on the page language.
How to Create Multi-Language Blog in HubSpot
Blog translation works differently.
Step 1: Create a Blog in Primary Language
Go to:
Marketing → Website → Blog
Create your main blog (English).
Step 2: Add a Multi-Language Blog Variation
Inside blog settings:
- Click Add Blog Language
- Select target language
HubSpot clones:
- Templates
- Tags
- Authors
- Settings
You get:
- English blog at
/blog/ - French blog at
/fr/blog/ - German blog at
/de/blog/
Step 3: Create Translated Blog Posts
HubSpot allows:
- One blog post per language
- Automatic grouping
- Separate SEO for each version
Example grouping:
/blog/how-to-use-hubspot//fr/blog/comment-utiliser-hubspot//de/blog/wie-man-hubspot-verwendet/
Perfect for multilingual SEO.
Multi-Language SEO Best Practices in HubSpot
Google requires specific elements for multilingual ranking.
HubSpot handles many of these automatically — but you must optimize properly.
1. Use Correct URL Subdirectories
Best SEO structure:
example.com/fr/example.com/de/
Avoid parameters like:
?lang=fr → Bad for Google
2. Optimize Meta Tags for Each Language
Each version must have:
- Unique Meta Title
- Unique Meta Description
- Correct language keywords
Example:
EN: “Best CRM for Small Businesses”
FR: “Meilleur CRM pour les petites entreprises”
3. Hreflang Tags
HubSpot automatically inserts hreflang tags:
<link rel="alternate" hreflang="fr" href="https://example.com/fr/">
<link rel="alternate" hreflang="en" href="https://example.com/">These help Google deliver correct language pages globally.
4. Translate Alt Text & Image Descriptions
Often ignored — but important.
Change:
- Image alt text
- Image titles
- File names (optional)
5. Use Smart Content for Dynamic Language Display
Use Smart Rules to show personalized content based on:
- Browser language
- Country
- List membership
- Lifecycle stage
Example:
Visitors from Germany → Show German CTA
Visitors from Spain → Show Spanish offer
6. Avoid Auto-Translate Tools Without Human Review
Google penalizes inaccurate translations.
Always use a human translator to refine meaning.
Advanced HubSpot Features for Multi-Language Websites
1. Smart CTAs
Translate CTAs to increase global conversions.
2. Smart Forms
Show forms in the visitor’s language automatically.
3. HubDB for Multi-Language Content
Perfect for dynamic pages like:
- Pricing tables
- Product catalogs
- Listings
HubDB supports language variations.
4. Multi-Language Email Marketing
Create language-based workflows:
- French leads → French emails
- Hindi leads → Hindi emails
- German leads → German nurture flows
Common Mistakes to Avoid in Multi-Language HubSpot Websites
- ❌ Mixing languages on a single page
- ❌ Copy-pasting English SEO for all languages
- ❌ Not translating navigation menus
- ❌ Forgetting to edit CTAs
- ❌ Using poor Google Translate results
- ❌ Missing image alt text translations
- ❌ Not grouping language variations correctly
Avoid these, and your multilingual SEO will succeed.
Best Practices for a High-Performing Multi-Language Website
✔ Use native translators
Accuracy = trust.
✔ Keep design consistent across languages
Consistency improves UX.
✔ Match localized images
Different cultures respond to different visuals.
✔ Test RTL languages (Arabic, Hebrew)
Ensure alignment works correctly.
✔ Create country-based landing pages
Example: /fr/france/ /fr/canada/
✔ Track analytics by language
HubSpot + GA4 support segmented reporting.
Final Verdict: HubSpot Is One of the Best Platforms for Multi-Language Websites
Whether you’re a global enterprise or a growing startup, HubSpot CMS makes multilingual website management:
✔ Simple
✔ Scalable
✔ SEO-friendly
✔ Professionally organized
✔ Integrated with CRM & automation
If you want:
- Global reach
- Better conversions
- Top-tier SEO
- A professional multilingual experience
HubSpot CMS is the perfect solution.
Ready to Build a High-Performing Multi-Language HubSpot Website?
If you want a multilingual HubSpot website that loads fast, ranks globally, and converts better — I can build it for you.
I offer:
✔ Custom HubSpot website development
✔ Multi-language setup & translation structure
✔ Theme + module customization
✔ Landing pages and blog setup
✔ Technical SEO & multi-region optimization
✔ HubSpot CRM + automation workflows
✔ Speed optimization & website migration
🚀 Let’s create a professional multilingual website that grows your business worldwide.
Send me your requirements anytime — I’m ready to help!